For weeks I struggled with the initial marketing approach to tell the world that Surviving In A Dog Eat World was here, printed and available on both sandacoyle.com and Amazon to purchase and read. I wanted everything to be perfect. I mailed signed copies to my son Michael, my sisters Dawn and Crystal, my cousin Anna in North Carolina, the father of my children Ed Coyle and to my mother-in-law Gloria. (Not exactly early a vivid entourage of early adopters and influencers!) I couldn’t figure out how to get one to my Kimmy in Uruguay without breaking the bank, so I tucked her copy away for her visit to Texas in the summer.
My sister Dawn was the first to read it cover to cover. She loved it,,,but of course she did, she loves me!
And, so I sat at my computer painstakingly designing e-blasts and Facebook posts to perfectly announce to the world my book was for sale. Finally, Michael my artist architect said “Just take a picture of it and post it, mom!” And that is exactly what I did!
My Facebook blew up and almost immediately I heard a “ping” sound from the computer. I had sold the first copy of my book to a woman I had worked with in Syracuse, New York— a woman I totally love, forever will adore and will always treasure, Laura Cherchio. My heart was full. Without even knowing, Laura had inspired many chapters in the book, and now she was going to read it! What if she hates it?, I thought. What if she figures out who the people are in the book (even though I changed the names)? I pondered. What if I never hear anything at all? I lamented.
People don’t understand how vulnerable one feels when you open up your proverbial kimono and put your life on display as much as you do when you write a nonfiction book. The old saying “can read me like a book” has new meaning. The silence from friends and neighbors who bought the book was deafening. My husband Robin had to keep reminding me that I wrote the book for myself—not for praise. Not for accolades. Not for recognition. Not to build myself up, but to share my stories in hopes that even one life might be touched.
On another note, I did not write and publish the book to make money either. Just for clarification, there is no money to be made in book sales UNLESS you sell mass quantities at full price. And when Amazon is involved (and thank God they are!!) the fees are high. For every book sold on Amazon at FULL PRICE, we captured $2.70. (And this did not account for the cost of shipping books to Amazon in the first place.) Books are heavy—even at media mail rates. Handling fulfillment is not for sissies!