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Sam the Schnoodle gets on TV

Sam the Schnoodle gets on TV

Out of the clear blue, my phone rang and it was John Trevino, the VP GM of KDAF (CW33) in Dallas. (John had worked for me years back at WOAI-TV (NBC) in San Antonio. Since then, John had pole vaulted his career and spent many years as senior management at great TV...
I Sold A Book!

I Sold A Book!

For weeks I struggled with the initial marketing approach to tell the world that Surviving In A Dog Eat World was here, printed and available on both sandacoyle.com and Amazon to purchase and read.  I wanted everything to be perfect. I mailed signed copies to my son...
Snowmageddon and My Book Arrives!

Snowmageddon and My Book Arrives!

It was February 12th. The entire state of Texas was in the throes of locking down for what would become the biggest winter snowstorm in the history of the state. Having lived in Syracuse, New York for over a decade, I knew how to prepare for snow and how to deal with...
Start The Presses

Start The Presses

Blame it on all the confusion regarding print colors and paper weights coupled with the Clear Vision’s team feeling a need to make amends with us, but it was deemed necessary that Robin and I do a final press check prior to printing. Because of COVID, we only got to...
Colorful Language

Colorful Language

  Everything had been sent to Brad at Clear Visions, when I got a phone call. “I have your proof ready for you to pick up,” Brad said. I all but sprinted to the car and headed to Clear Visions press manufacturing site. It was December 15, 2020. Covid was still...
The Great Cover Up

The Great Cover Up

Book Written  ✓ Book Edited  ✓ Publisher ✓ Printer ✓ Book Cover ? Book Cover ? Book Cover ! I had checked all the boxes. The book was done! Except for one small problem: I didn’t have a book cover. Brad at Clear Visions told me in no uncertain terms that a book...
Smythe Sewn

Smythe Sewn

In the seventh grade, all girls had to take home economics (while the boys got to take shop). Albeit, it was a public school in 1973. In my home EC class, we learned to cook and sew. Sewing was never my talent. But with my book, Smythe Sewn became a big deal. When it...
Best Mother’s Day ever!

Best Mother’s Day ever!

The book was finally edited and in a completed stage. Next came formatting. In my mind’s eye I always knew what I wanted this book to feel like: Crisp white pages. Type big enough to read. A months’ worth (30 in all) short lessons–Each lesson preceded by a...
(And, of course, I really like Sam!)

(And, of course, I really like Sam!)

Somewhere, while I was busy playing in the corporate arena, the world got wonderfully flat. When it came time to find an editor, I was steered (pointed…no, pushed) into using a professional editor that really knew what they were doing. Up until this point, three...

Looking for proof that my book was real

Show me a creative person who never doubts their work, and I will show you a liar. No matter how confident you may be, that little voice inside your head sometimes roars at you with self doubt.  It is why I wrote about those self doubting voices in Lesson 1: Trust...